Fashion Week is hypnotic, but who truly orchestrates the magic? Behind the scenes, an elite group of creative hairstylists shapes the looks that captivate our feeds. They steal the show, yet remain invisible. A spotlight on these legendary talents who stay in the shadows.

In the shadows of the runway, they sculpt faces, set trends, and infuse an unforgettable aura into the most prestigious shows. These genius MUA artists, adored by brands but invisible to the public eye, are the silent architects of beauty. Who are they? Why are their names unknown when their work is everywhere? A deep dive into the secret world of these brush masters the industry can’t get enough of.

A new generation of editors and creative directors is taking the reins, pushing fashion beyond glossy fantasy to tell stories of heritage, identity, and culture. Coming from the margins of an industry that has long ignored their narratives, they are reshaping aesthetic and editorial codes, challenging a system that has been stagnant for too long. Who are they, and how is their vision redefining the way we see—and think about—fashion?

In France, fashion is finally celebrating textured hair, but the boldness is missing. Where are the sculptural hairstyles, the raw cuts, the artistic vision? Diversity doesn't rhyme with uniformity.

Diotima, Wales Bonner, Creole Official, voici mon top 3 des designers préférés de la Caraïbe qui redéfinissent les standards de l'industrie de la mode.

Thrilled to reveal Danseuses, a striking collaboration between Denis Boulze and Charlotte Huguet—where dance and fashion collide in a visceral exploration of the body in motion. A sculptural choreography, captured in stark black and white, stripping everything down to raw form and fluidity. It’s a tension between power and surrender, where every movement speaks, every curve becomes an ephemeral sculpture.

Discover CARTE BLANCHE, a short film by Iris Van Herpen and Julie Gautier, created to showcase her runway show during Paris Fashion Week, where I walk underwater, a first for me. Passionate about freediving, I took on this challenge with excitement. An enchanting dance performance, a tribute to the resilience and strength of women.

A decade in, and this one still feels electric. Shot mere hours before the world hit pause—before silence took over and movement became a memory. The raw, cinematic stillness of the Bardenas desert. The charged quiet before the storm. Slow Down for Blanc Magazine, captured by Melanie Bordas, directed by Marie David. A moment frozen, just before everything changed.

L’Officiel Vietnam. Model : Gilone - Photographer : Camellia Menard

Knack Magazine editorial. Model : Gilone. Photographer : Serge Leblon - assistant : Nicolas Kengen - DA/ stylist : Ilja De Weerdt - assistant : Francis Boesman - MUA : Sofie Van Bouwel. Zanzibar island, Tanzania.

Model Gilone for Sezane

Gilone. Grazia Magazine Paris. Cedric Viollet.

Model : GILONE The Squad Management. ELLE UK magazine. Photographer : Quentin Jones.

Joseph Pre Fall 2019 - Virginie Lentulus

Miu Miu and Jacquemus for Lespionne Paris. Photographe : Lubaki Lubaki, model : Virginie Lentulus

Model : Virginie Lentulus, Sofia Fanego for Twin Magazine, october issue - Hanneke Van Leeuwen - Itziar Nzang - Becky Smith - Barcelone.

Model : Virginie Lentulus - Die presse Magazine - Elizaveta Porodina - Bobona Parojcic - Barbara zach
Londres, UK.

Lookbook Nanushka printemps été 2019, Virginie Lentulus.

Virginie Lentulus : Osman printemps été 2019 (London Fashion week SS 2019) , House of Holland printemps été 2019 (London Fashion week SS 2019), Guy Laroche printemps été 2019 (Paris fashion week SS 2019)

L’Eclaireur Paris - photographe : Alexandre Gaudin - model : Virginie Lentulus